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The advent of social media has caused newsrooms to change dramatically. We are rapidly moving to a one-to-one media relations environment, where it is more challenging than ever to manage and maintain relationships not just with reporters, bloggers, but with everyone else. Social media platforms like Twitter, Facebook and LinkedIn have become the new playground for media relations professionals to connect with journalists and bloggers. There is now a need to move away from a one-size-fits-all pitching and develop more effective processes to cater to diverse palate of journalists. Traditional news release distribution methods are no longer sufficient in keeping up with the fast changing media environment. Media relations professionals need to cut through the noise by successfully integrating traditional and digital platforms to create real conversations and relationships with media to ensure their brand message reach wider audiences.
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Do you know how to take advantage of the upheaval in the media industry to foster stronger ties with journalists?
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Can you master the art of effective media pitching in the digital world to capture your target audience?
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Are you capable of striking a balance between using traditional and new media for news dissemination?
This dynamic and engaging conference on “Media Relations in the Digital Age” specially features 2 interactive panel discussions where brands and agencies alike come together to share best methodologies in formulating a successful media strategy for the future as well as tips in integrating traditional and digital platforms to obtain optimum result. Embark on a 2-day comprehensive learning journey through various best practices and case studies in leveraging digital platforms to achieve media communication objectives, build strategic relations and enhance positive coverage. Discover how brands like Rolls Royce, Standard Chartered, Levis, Starhub, Ernst & Young and more have successfully sustained dialogues on different media fronts and thrived in the digital age.
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Programme Highlights
| 2012 Trends & Outlook | Overview of the media landscape in 2012 |
| Citizen Journalism with Social Media | Dealing with the power shift in news creation & dissemination |
| Integrating Traditional & New Media | Fostering long time engagement with traditional & new media |
| Crisis & Issue Management | Developing a comprehensive crisis management plan |
| Media Pitching | Boosting media outreach by mastering the art of pitching |
| Thought Leadership & Brand Communication | Establishing confidence & enhancing brand communication |
| Corporate Branding | Branding by integrating media relations & marketing communications |
| Measurement | Tracking & measuring communication performance on platforms |
